Guerlain is the oldest French perfumer. The business was created in Paris in 1828 by Pierre-François-Pascal Guerlain, whose motto was: "Glory is fleeting, only renown lasts". Since its inception, Guerlain has produced over 300 fragrances including the new Aqua Allegoria Jasminora launched in 2011.

Guerlain Canada launched the "Enter the Secret World of Guerlain" contest, an online marketing initiative to refresh their database. Kryzalid handled the printed and email invites, as well as the graphics and programming of this prestigious online survey.