Background, consideration, analysis and recommendations.The first step in our website creation process is working with you to develop a solid
that is tailored to your business needs. Targets, competitive environment, marketing issues, sales process: our strategist will work with you to define the most relevant and effective levers and draw up key performance indicators (KPIs) that will measure how well we have accomplished our objectives.
UX - User Experience:
Design, discussions and iterations.Our
will make sure that your website meets your target customers’ needs. The creation of a tree structure and customized wireframes will ensure that your site is structured and organized such that it is useful, effective, efficient, and satisfying for your audience.
Writing, photo, illustration, and video. Your website’s content should be punchy, unique, optimized for effective natural referencing, and closely reflect your values. Our writer will brainstorm with you to come up with the best angles of attack for producing lively content in tune with your website. Need photos, videos, or illustrations for your platform? Our team of developers and designers will set up everything you need, staying in line with your brand identity, and will provide strong visual content that will convey the right message to your target.
Design, trends, and creative concepts. Our artistic director, working with a designer, defines your new website’s graphic charter in line with your values and needs in terms of image. They will develop a standards guide, a mood board, and standard mock-ups for your site’s pages, then present them to you. The objective is to provide a strong graphic style across all of your web and printed media that is consistent with your values.
Development and production. Once the design and mock-ups have been approved, our technical team of integrators, developers, an SEO expert, and your project manager start developing your website: deployment of CMS, production and input of
integration of CRM on your website, front and back-end development. Once it’s set up, your website will undergo a quality assurance phase, meaning that you will receive a website that has been fully tested by our experts.
Data gathering and analysis.Your website is now online: it’s time to validate the objectives that you defined earlier, when the
was established. By collecting data and measuring KPIs, our strategist and SEO expert are able to generate analysis reports for you and make recommendations for improving your results.
Optimization, iteration and implementation.Once our team has analyzed the data, they make recommendations in the analysis reports. It is essential that these recommendations be implemented, as they will help you achieve your objectives. Tests will be carried out to quantify their beneficial impact and to determine potential adjustments that could be made to meet and even exceed your objectives.