Expertise

User Experience (UX)

Our advantage: an expert method backed by effective tools

There are over 100 professional analysis methods that can be used to create an accurate picture of your performance in terms of user experience. Your interfaces are tested under real conditions to gage how they will perform when used by your target audience. This is a foolproof method for finding out exactly how your core target group uses your products. (sites or applications). These tests identify the vast majority of usability issues. They also generate a lasting increase in conversion rate. Learn how testing phases can help you get closer to your customer base and develop competitive advantages.

Challenges

Challenges

Our experts

UX Designer:

A UX designer identifies users’ problems, then strives to find a creative, easy-to-use solution for them. The results of the UX designer’s work can be measured with parameters that describe users’ behavior. The concepts and methods used are rooted in psychology, anthropology, sociology, computer science, graphic design, industrial design, and cognitive science. By analyzing data and drawing on this scientific knowledge, the UX designer will be able to help you find the most user-friendly solution that best fits your situation.

Methods

Usability evaluation:

An in-depth analysis of the quality of your website or applications conducted by our user experience experts (UX designers) will provide pertinent information about your UX performance. This highly flexible, easy-to-implement method is based on scientific data, and is used in the early stages of the project. A usability evaluation will allow us to set up strategies with you to optimize performance.

Tests utilisateurs:

Le test utilisateurs est la méthode qui se rapproche au plus prêt de l’utilisation réelle de votre produit. Grâce à une évaluation de tâches précises en fonction de critères spécifiques, le UX designer est en mesure de diagnostiquer les écueils possibles d’un produit ou de nouvelles opportunités.

Card sorting:

Ideally, this method is employed at the beginning of the project. Card sorting provides insight into your users’ mental models, i.e., how they understand, analyze, and process information. This method is particularly useful for organizing information found in interfaces or systems. It has the advantage of being objective, making it possible to collect very precise data.

Personas:

Personas are fictional characters designed to serve as representations of your target user groups. These representations are put together by analyzing real usage data, and are used as a basis for strategy- and usability-related decisions throughout the project. This method ensures that the user is at the center of all decisions and guarantees a high-quality experience.

Prototype:

Prototypes are realistic interactive models used to execute a series of user tests on all or part of the proposed product in order to assess understanding and performance. The advantage of prototypes is that they provide more precise results because the tested interfaces are closer to the final product.

Shadowing:

This immersive method involves observing users who are actually using the product (in the field) in order to understand their constraints, needs, and real activity. It allows us to gather accurate data for the design and helps mitigate the effect of perceptions and prejudices that can decrease the accuracy and pertinence of the decisions made during the design process.

Usability benchmarking:

This method is used to gage your position relative to your competitors with regard to the experience offered to your users. A detailed report of your product compared to your competition identifies actions to take to strengthen your position and set guidelines for functional design.